Thematic Analysis Step-by-Step

Thematic analysis is the most common qualitative technique in UK dissertations. Braun and Clarke's six-phase model is what markers expect to see.

Step-by-step

1. Step 1: Familiarisation
   Transcribe and read data repeatedly. Note initial observations.
2. Step 2: Generate initial codes
   Code features of the data systematically. Manual or in NVivo.
3. Step 3: Search for themes
   Cluster codes into candidate themes.
4. Step 4: Review themes
   Check themes against coded extracts and the full dataset.
5. Step 5: Define and name themes
   State what each theme is about in one sentence.
6. Step 6: Produce the report
   Weave data extracts into your write-up, linking back to your question.

Common mistakes to avoid

• Themes that are topic summaries rather than shared meanings
• No researcher reflexivity statement

FAQs