Qualitative vs Quantitative Methods
Quantitative methods measure and count. Qualitative methods interpret meaning. UK examiners reward mature use of either, and outstanding use of mixed methods.
Step-by-step
- Step 1: Quantitative when...You want to measure prevalence, test hypotheses, or generalise from a representative sample.
- Step 2: Qualitative when...You want to understand experience, meaning or process in depth.
- Step 3: Mixed when...The question needs breadth and depth. Sequential explanatory designs are popular in UK MSc dissertations.
Common mistakes to avoid
- Choosing method before question
- Treating qualitative as 'easier'