Marketing Dissertation Topics 2026
Picking a strong marketing dissertation topic is half the battle. This list is curated for UK undergraduate and Master's students, grouped by difficulty so you can match ambition to timescale. Each idea is workable within a UK research ethics framework and aligns with QAA subject benchmarks.
Easy (Undergraduate)
- Influencer marketing effectiveness on TikTok for UK Gen Z
- Cause-related marketing in UK challenger banks
- Live commerce adoption in UK retail
- The role of user-generated content in UK beauty brand growth
- Attitudes toward AI-generated ads in UK consumer markets
- Impact of Google Consent Mode v2 on UK direct-to-consumer conversion
Moderate (Master's)
- Content marketing ROI in UK B2B SaaS
- Loyalty programme mechanics and repeat purchase in UK grocery
- Emotional vs rational appeals in UK financial services advertising
- Localisation strategies of US brands entering the UK market
- Retention marketing and CAC payback in UK subscription boxes
- Ethical marketing standards and CAP compliance in UK influencer campaigns
Advanced (Master's / PhD)
- Attribution modelling in a cookieless UK market: a Bayesian approach
- Brand community effects on lifetime value in UK premium fashion
- Post-purchase experience design and UK NPS drivers in home appliances
Choosing well
Whichever marketing topic you choose, narrow the population, time frame and geography before you write the proposal. A tight scope is easier to defend at viva than a broad one. Use our /research-methods pages to shape a realistic methodology, and see /services/assignment-help if you need a specialist to co-write.